Taiwan’s tourism strategies 結果共4筆

Discover how Taiwan is engaging with global tourism leaders at the 12th APEC Tourism Ministerial Meeting in Peru to promote its tourism and share strategies for industry growth and resilience post-pandemic.

The Tourism Administration plans to launch a new travel program called ＂Golden Years＂ (凰金遊程Golden Years) next year, targeting senior travelers in response to Taiwan’s aging population. With an estimated senior travel demographic of 4 million individuals, Taiwan sees a potential tourist value of up to NT＄120 billion. Deputy Director-General Lin Hsin-Jen expects a 10% to 20% growth in output value, reaching NT＄120 billion, with domestic tours for the elderly market accounting for approximately NT＄40 billion and international travelers adding NT＄60 billion. Travel agencies and hotels are now focusing on marketing efforts and introducing 11 Golden Years itineraries to cater to this demographic’s preferences. Discounts and leisurely itineraries are being offered to accommodate the spending power of senior travelers.

Explore how Taiwan’s hospitality industry confronts severe labor shortages, with insights from industry experts on integrating migrant workers and developing strategies to meet the increasing demand in the tourism sector.

Taiwanese billionaire and independent presidential candidate Terry Gou addressed the talent drain in Taiwan and its impact on the tourism industry. He highlighted how the lack of qualified personnel has affected the competitiveness of the industry, leading to a decline in domestic travel. Gou also linked this talent drain to the fertility crisis in Taiwan and the issue of female employment. He suggested that remote working could help parents balance work and family life, and called on the government to invest in software and hardware developments to support remote job positions. Gou criticized the ruling party, the Democratic Progressive Party, for its failure to propose effective strategies for economic growth and emphasized the need for industrial upgrades to sustain Taiwan’s competitiveness in export-driven industries.